Award-winning short film: “A New Day”


Rome, 4 July 2023 - Small-scale farmers in developing countries produce one third of the world’s food. But today they are only one flood, one drought or one failed harvest away from ruin.

Banner of the short film A New Day by award-winning director Jonathan Pearson
Banner of the short film “A New Day” by award-winning director Jonathan Pearson© IFAD

To stem the impact of ClimateChange on food security and to reduce poverty, IFAD is calling for more investment in rural communities - now!

Greater financing can unlock a better future. With this, rural people can lead climate action and their own development.

Tomorrow is a new day. What will it look like?

Watch here: https://www.youtube.com/watch?v=ZT1Mp5dr4LU

Background Information

Shot in Tunisia, 'A New Day' features rural people supported by IFAD.

Nina Simone's ‘Feeling Good’ provides the soundtrack and reminds us that solutions to the world’s most pressing challenges do exist—and rural people can lead these if they are properly supported.

Director - Jonathan Pearson

Producer - Harry Starkey-Midha @UNIT9 Films

Production Manager - Daisy Heathwood

DOP - Tom Revington

Focus Puller - Tommy Henman

Editor - Liz Deegan @WhiteHouse Post

Grade - Rich Fearon @BlackKite

Sound Engineer - Jonny Platt @Wave Studios

The International Fund for Agricultural Development (IFAD) is an international financial institution and specialized agency of the United Nations dedicated to alleviating poverty and hunger in rural areas of developing countries.

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